Christine Abbott

Hi, I’m Chris

As a seasoned marketing leader, I turn business vision into reality by strategically leveraging the marketing mix to fulfil customer needs and drive commercial success. With executive leadership experience in managing P&L, influencing stakeholders, and transforming teams and culture, I have successfully led brand, retail, and commercial strategies for iconic brands in New Zealand and internationally.

My diverse background, spanning agency and client-side leadership roles across multiple sectors, gives me a unique insight into what drives success in each environment and has helped me become a versatile and effective marketing leader.

I work with organisations of all sizes, so reach out, I’d love to chat.

Key strengths

  • Leadership and coaching

  • Strategic planning

  • Stakeholder management

  • Cross-sector marketing expertise

  • Proven ability to drive org. growth 

  • Brand, retail & comms strategy

  • Customer strategy and activation

  • Commercial, retail & e-commerce expertise

  • Social Strategy

  • Research and data analysis

  • Digital marketing strategy

  • Storytelling and presenting

  • Workshop facilitation

  • B2B & B2C experience

Sector experience

  • FMCG

  • Retail

  • Quick-service restaurants

  • Tourism

  • Telecommunications

  • Entertainment

  • Communications agencies

  • SME’s

  • Non-profit organisations

Versatility

I am a versatile marketing leader with extensive expertise in shaping brand strategies across both B2C and B2B sectors in New Zealand and internationally.

My experience spans iconic organisations across diverse industries, where I have successfully contributed to the growth of numerous brands on both the client and agency side.

Selection of work

Selection of work

Recent Work

View a selection of
my work