Hi, I’m Chris —
an experienced marketing leader
I’m passionate about turning business vision into reality by aligning the strategic direction of the board, CEO and executive team to meet customer needs which in turn drive commercial success.
Selection of work
A brand evolution, blending heritage with future vision, positioning the airport for strategic growth.
Brand strategy & identityStakeholder engagement
Creating a brand proposition, strategy, and identity deeply tied to the architectural retail development and the land's cultural significance.
Brand strategy & identityRetail marketingWebsite, digital & social strategyB2B & B2C marketing
An extension of the Auckland Airport Masterbrand project to reimagine organisation values with the evolved brand narrative and business vision.
Employer brandStakeholder engagement
Launching into New Zealand, how could an established Australian business endure the same level of success in a new unknown market?
Market scopingGo to market strategy and planningRetail marketing
The Hug it Forward campaign helped Huggies achieve its highest market share in 3 years.
StrategyRetail and shopper marketingAffiliate marketingSponsorship leverage
Strategy leader in agencies, working with iconic brands and retailers across multiple sectors to drive behaviour change and profitable growth.
Retail & shopper strategy & activationLoyalty programmesPromotional marketing