2021
Coco Republic New Zealand Launch
The Challenge
The business had a strategic plan to expand its footprint and this included the launch into the NZ market. The challenge was to ensure that a well-known Australian business could successfully launch into a new market and endure the same level of success and customer love seen in Australia.
The Approach
Working with the founders, I led a market scoping project including competitive landscape, location scouting, research, legal and trading advise, cultural insights, and a go to market launch plan for both B2B and B2C.
The store
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![Coco Republic NZ Instore]()
Coco Republic NZ Instore
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![Coco Republic NZ Instore]()
Coco Republic NZ Instore
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![Coco Republic NZ Instore]()
Coco Republic NZ Instore
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![Coco Republic NZ Instore]()
Coco Republic NZ Instore
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![Coco Republic NZ Instore]()
Coco Republic NZ Instore
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![Coco Republic NZ Instore]()
Coco Republic NZ Instore
The Results
Hugely successful launch into the NZ market and opening in the newly opened Newmarket Westfield. Opening month surpassing Q1 targets.
Next Project
Next Project
Huggies needed to retain their voice whilst giving back to whānau in need